Jasper and Zoe’s Blog

Where Dog Lovers Meet and Bark

Jasper and Zoe is in the midst of web design.

We are deep in the design process, and it’s amazing how the little details matter in enhancing overall customer experience, i.e. placement of the search bar (and the size of the search bar), a shopping bag versus a shopping cart versus something creative, positioning of the shopping cart/bag (and the design of it), the look of the logo and brand, placement of the navigation bar, colors, font, size, etc. etc.  We have learned that everything matters, and everything on the page must have a strategic purpose, otherwise it shouldn’t be on the page.

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Filed under: business, Dogs, entrepreneurship, green, happiness, health, lifestyle, pets

We’ve chosen a company slogan!

Based on a recent market survey, the overwhelming response for a slogan for JasperandZoe.com is “Happy Dogs. Happy Parents.”   This is perfectly aligned with our vision, so thank you.  We will now incorporate it with the rest of the content for site, which we are busily developing.  We are also currently working with a web designer to completely redesign our site.  We are still on track to launch this summer.  So stay tuned!

Filed under: business, Dogs, entrepreneurship, green, happiness, health, lifestyle, pets